"Online banking products, for the most part, are fairly utilitarian and functional," he says. Wright believes offering PFM services such as what Mint provides will help banks to position themselves as trusted financial advisors to customers and give them a more personal experience when they engage in digital banking. "By blending Mint with their digital banking home page, we believe financial institutions can deepen the relationship between them and their customers."
"Banks want to go to that next level of PFM, and blend it with the digital and mobile experience," Greg Wright, VP of product management for financial management solutions at Intuit Financial Services told Bank Systems & Technology. Intuit, which acquired Mint in 2009, will offer the Mint integration on a limited basis in 2013, before rolling it out to its more than 1,200 financial institution clients in 2014.
Intuit Financial Services announced today it is making popular PFM tool Mint available to financial institutions to integrate into their online and mobile banking services.
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